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slow website losing customers fix
Slow Site Killing Leads: LCP, TTFB, and the 6MB Hero
Page speed is a sales problem. We cut LCP and TTFB on the live URL, not in a Lighthouse lab-only story.
People hang up on a spinner
Especially emergency trades and same-day services. If the hero is still decoding, they called the competitor.
What we measure
Field URL, not localhost. TTFB, LCP, CLS, INP. Third-party tags that load before the phone number.
Same-day cuts
Compress the OG and hero, defer chat widgets, kill unused GTM tags, cache at the edge, fix the origin query that takes 4s.
Keep the brand
Speed work is not a surprise rebrand. We keep your look unless you hired a rebuild.
Questions
- Will you rebuild in a new framework?
- Only if the stack cannot be made fast. Most wins are images, blocking JS, and origin TTFB.
- How fast is fast?
- We aim for LCP under ~2.5s on a mid phone. We do not sell fake 100 scores.