Home / Notes / slow-site-killing-leads
slow website losing customers fix
Page speed is a sales problem. We cut LCP and TTFB on the live URL, not in a Lighthouse lab-only story.
Especially emergency trades and same-day services. If the hero is still decoding, they called the competitor.
Field URL, not localhost. TTFB, LCP, CLS, INP. Third-party tags that load before the phone number.
Compress the OG and hero, defer chat widgets, kill unused GTM tags, cache at the edge, fix the origin query that takes 4s.
Speed work is not a surprise rebrand. We keep your look unless you hired a rebuild.